Exhibition provides exposure opportunity for company

German materials handling equipment manufacturer Jungheinrich aims to use the KwaZulu-Natal Industrial Tech Expo (KITE) to break into the local market, increase its exposure in the region and build brand awareness. Durban has a price-sensitive market, and Jungheinrich is still busy establishing themselves in the region. Jungheinrich doubled their order intake in 2021 compared to the previous year, says Jungheinrich sales head Chad Short.