Niche media company Epic Outdoor, which specialises in the development and marketing of large-format, high-impact static and digital out-of-home (OOH) platforms, has launched South Africa’s largest-ever digital billboard site on the N1 highway. The billboard is powered almost entirely by solar power. The property was specifically designed to accept advertising, and at 400 m2, the international-standard light-emitting diode (LED) billboard will be the largest roadside LED billboard in South Africa, the company says.
