Road transport is the most prioritised area to reduce carbon dioxide (CO2) emissions, according to leading e-commerce and manufacturing companies in Europe. A new report carried out by market research company Ipsos and vehicle manufacturer Volvo Trucks shows that companies are willing to pay more for transport suppliers with lower CO2 emissions. On behalf of Volvo Trucks Ipsos interviewed 100 large e-commerce and manufacturing companies in eight European countries about their demand for fossil fuel free transports in future procurements. The countries included in the survey were the UK, Germany, France, Italy, Spain, Netherlands, Sweden and Norway.