An initiative is under way to accelerate the adoption by South African industrial firms of the international energy management standard ISO 50001, which is designed to help improve the performance of a company’s energy-intensive assets to support cost savings and emission reductions. Although ISO 50001 is the fastest-growing standard globally, it has not been widely embraced by South African firms, with domestic adoption rates lagging those being reported in Asia, Europe and North America, as well as those being achieved in African countries such as Morocco, Tunisia and Egypt.